After exceeding its revenue target of $20 million this fiscal year, Australian digital advertising agency King Kong has expanded internationally into four new markets. It’s another step forward in the agency’s seven-year journey, which began in the founder’s bedroom in 2014 with a hand-me-down laptop. Found a lot of King Kong SEO reviews on the internet so that you will know how good this company is.
“We were approaching a tipping point,” King Kong founder and head of growth Sabri Suby tell SmartCompany.
1. Results assurance
Suby claims that King Kong differentiates itself from most digital marketing agencies by avoiding what he refers to as “vanity metrics” and instead guaranteeing results.
It’s a strategy that has earned King Kong numerous awards as a fast-growing company, including a spot on SmartCompany’s Smart 50. King Kong guarantees a return on advertising spend, and if customers are dissatisfied with their return, the company will refund their money.
2. International release
The Australian digital advertising agencies industry is expanding faster than the economy, owing to the growing popularity of digital marketing solutions. According to IBISWorld, industry revenue has increased by 8.1% per year over the last five years to $2.3 billion. Analysts do not expect it to slow down anytime soon. According to IBISWorld, revenue in the industry will rise by an average of 11.6% per year from 2021 to 2026.
Suby says that expanding into the United Kingdom, the United States, Canada, and New Zealand will entail expanding the local team at King Kong’s headquarters in Melbourne and hiring more people overseas. King Kong currently has a 65-person team, and Suby claims that the head office can expand that number to 150.
Overseas, King Kong will hire more locally based account managers and sales representatives, in addition to launching a comprehensive marketing campaign. The launch is expected to expose King Kong to 100 million small businesses worldwide, which is 98 million more than Australia’s 2 million.